Discuss how notions of 'consumerism', 'pluralism' and 'modernity' are linked to the resurgence of CAM

The resurgence of CAM has been brought about mainly through people's personal choice for CAM therapies and distrust in orthodox medicine. This essay will discuss how this change has come about through historical factors and social change which link 'consumerism' the growth of particular products such as CAM therapies and over the counter remedies, 'pluralism' a term used to describe different forms of complementary health care which should be available to everyone irrespective of their …

…for them, more may be available through the NHS. References: Lee-Treweek, G, Changing Perspectives and Saks, M, Political and Historical Perspectives (2005) in Heller, T, Lee-Treweek, G, Katz, J, Stone, J, and Spurr, S (ed) "Perspectives on Complementary and Alternative Medicine", Milton Keynes, Routledge/The Open University Porter, R, Quackery (2005) in Lee-Treweek, Heller, T, Spurr, S, MacQueeen, H and Katz J, (ed) "Perspectives on Complementary and Alternative Medicine: A Reader", Milton Keynes, Routledge/The Open University