Discusses how employees affect consumer behavior and what can be the best ways to improve their effectiveness. Personal experience

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…additional training and development. Seek out opinions and ideas and let them feel needed. You need to reward employees for their great service. If their behavior isn't supported and rewarded they will never change. Give them handwritten thank-yous and acknowledge them publicly when possible. When all else fails offer monetary bonuses. The concept of employees as marketers is a rather new one, but it is very import if you want to have a successful business.