E-Business Case study WHSmith Company

Fundamental of E-Business Brief Contents 1.Introduction...................................................... 2.Part one........................................................... 3.Part two........................................................... 4.Part three......................................................... 5.Part four.......................................................... 6.Part five........................................................... 7.Conclusion....................................................... 8.Reference......................................................... 9.Knowledge....................................................... 1. Introduction As the changes of the political, economic, societal and technological factors in the macro-environment, the whole market becomes more competitive and customers are becoming more powerful. In order to succeed, and frequently to survive, in the face of this dramatic change, companies must take not only traditional actions such as lowing costs and closing unprofitable …

…003 http://www.ukfrenzy.co.uk/wh-smith.htm. (Accessed on 25/11/2003) http://www.buy-the-best-online.co.uk/wh-smith.html. http://www.whsmith.co.uk/whs/go.asp www.kellkoo.co.uk (Accessed on Nov 23 2003) http://usuarios.lycos.es/whsonline/whsmith/wh-smith-1013.html (Accessed on Nov 23 2003) http://www.writenews.com/2002/031502_whsmith_online_store.htm (Accessed on Nov 24 2003) http://www.whsmithplc.com, (Accessed on 24/11/03) http://www.hodderheadline.co.uk, (Accessed on 24/11/03) http://www.pubeasy.com, (Accessed on 24/11/03)