Eastman Kodak

Eastman Kodak was a company that pioneered the forefront of film technology, but in order for Kodak to remain a viable competitor in the film industry it had to change its business strategy. Entering the photography business as innovators of film and photography equipment, particularly a dry plate coating machine paten in 1879, Eastman was considered differentiators because other companies could not imitate their initial technology. Making their technology available to every one for an affordable …

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