'EasyJet the Web's Favorite Airline'

Table of Contents 0. Introduction...................................3 Question A..Considering the business and competitive environment up to 1999, evaluate the overall attractiveness of the budget airline sector.4 1.1 Introduction.....................................................................................................................4 1.2 Industry trend for Airlines up to 1999......................................................................4 1.3 The competitive Environment in the Airline Industry up to 1999................................5 1.4 Understanding the overall attractiveness in the Airline Industry................................7 1.5 Possible Strategies for Further Success..........................................................................8 Question B Critically upraise the strategies pursued by Stelios Haji-Ioannou over the period of the case, and assess to what extent they allow …

…Business School. Grant, R.M. (1998) Contemporary Strategy Analysis, Blackwell, Oxford. Porter, M.E. (1998) "What is Strategy?" in S. Segal-Horn, The Strategy Reader, pp. 75-99. Rumelt, R.P. (1998) "How Much Does Industry Matter?" in S. Segal-Horn, The Strategy Reader, pp. 104-124. Segal-Horn, S. (ed.) (1998) The Strategy Reader, Blackwell, Oxford. Financial management articles and tools http://home3americanexpress.com/smallbusiness/tool/ratios/debttoequity.asp on 9/06/2003 EasyJet site http://www.easyjet.com/en/about/investorrelations_financialreports.html on 9/06/2003