Edward L. Bernays

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…U.S. states passed laws requiring factory workers and female food-service employees to wear hairnets. He organized soap-carving competitions for the Ivory soap of his client Procter & Gamblea vigorous spokesman and advocate for public relations into his 90s, Bernays was the author of many books, among the most influential of which were Crystallizing Public Opinion and Public Relations (1952). He edited The Engineering of Consent (1955), the title of which is his oft-quoted def of public relations.