Entrepreneur case study-Turner Test Prep Co.

Entrepreneur Case 1A Turner Test Prep Co. Introduction In the Spring of 2003, Jessica Turner felt that she had come to a crossroads with her business. As the founder and CEO of Turner Test Prep, a California company specializing in preparing people for the Certified Public accountant (CPA) exam, she felt that she was not achieving market share and growing in the right direction. After three years of providing prep classed to both students and professionals, …

…Operating Costs for Turner Testing Services Professor salaries (about 1,200 hours per year)<Tab/>$75 per hour Office space<Tab/>$2,000 per month Utilities and insurance<Tab/>$1,000 per month Materials<Tab/>$600 per student Printing<Tab/>$500 per month Marketing<Tab/>$400 per month Travel<Tab/>$200 per month <Tab/>