Entrpreneurship - What is an Entrepeneur? Starbucks CEO in the making.

What is an entrepreneur? An entrepreneur is an individual who creates new business activity in the economy. They can create this new business by introducing a new product or by creating a new market for an existing product. But there is a big difference in being just an entrepreneur, and being a highly successful entrepreneur. There are certain characteristics that an entrepreneur possesses and employs, which makes him successful. Self confidence and determination are two …

…about the secret to his success, Schultz recounts four principles: "Don't be threatened by people smarter than you. Compromise anything but your core values. Seek to renew yourself even when you are hitting home runs. And everything matters." <Tab/> Bibliography Management, A Competency Based Approach, Hellreigel, Jackson, Slocum. www. zeromillion.com, Stories of Entrepreneurs: Howard Schultz, National Commission on Entrepreneurship. www.myprimetime.com www.starbucks.com <Tab/>