Environmental Factors in Global and Domestic Marketing Decisions

Environmental factors can be political, social, ecological, cultural, technological and ethical in nature. Any organization that develops a product or service that they want to market domestically or globally must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attempt to market a product, which may be successful domestically, in other countries where there is a significant market potential. PepsiCo is a large …

…factors that may negatively impact the success of a product marketed. Past, present of future, it pays to invest in market research in the hope of revealing the potential of all environmental factors before launching a product or service either domestically or globally. Reference: Feingold, J. (2000). That's the game of the name. New Hampshire Business Review Retrieved 11 February 2006 from UoP Library EBSCO. http://www.pepsico.com/PEP_Citizenship/EnvironmentalNews/news/index.cfm Retrieved on 11 February 2006.