Epinion Organizational Behavior Paper

Founded in May 1999, Epinions is an online buying guide that offers honest consumer reviews on over 150,000 products and services. Epinions also offers links to the Web's best professional reviews and shopping resources. The company's mission is to help people make better the right buying decisions. Epinions provides real advice, ratings, and reviews by employing the expertise of consumers who have used the products and services. Epinions' main areas of differentiation are: Web of Trust. Epinions …

…encourage each function to recognize and address problems across multiple categories resulting in cost saving, and personnel efficiencies. Additionally, CMs will have more time focus their efforts on revenue generating activities related to their categories. Two other outcomes of this restructuring are the creation of additional avenues for growth and promotion within Epinions, as well as the facilitation of communication and information sharing across categories that will make Epinions' in house knowledge base more robust.