Ethics in marketing

Ethics in Marketing TABLE OF CONTENTS Introduction1 Direct Marketing2 Tobacco Advertising6 Marketing Alcohol to Minors8 Marketing the Diet Industry9 Marketing Copyright Infringement11 Conclusion15 Appendix 117 Appendix 219 Introduction, Ethics in Marketing Marketing and advertising plays a key role in a market society. The more competition there is, the more important marketing becomes. The Advertising Standards Authority states "no advertisement should mislead by inaccuracy, ambiguity, exaggeration, omissions or otherwise" (Wyburd, 1998, p. 43); all highly subjective criteria. There are many …

…do not always include convenient distribution channels. The medium is the marketplace. Retail outlet is the marketplace. Marketer controls product until delivery. Marketer may loose control as product enters distribution channel. Advertising used to motivate an immediate order or inquiry. Advertising used for cumulative effect over time to build image, awareness, loyalty, benefit recall. Purchase action deferred. Repetition used within ad. Repetition used over time. *Provided by (Schewe, 1998, p.391) Ethics in Marketing 1 Ethics in Marketing 19