Eurodisney

Disney theme parks is a concept that has become highly successful in the U.S. market, and recently in Tokyo, by delivering a unique product: fun. By respecting the core values of the founder, they have turned the idea of making people happy into a profitable business. The issue we have identified in the euro Disney case is one of culture, and whether this concept is exportable across international boundaries. Thus the problem becomes, how …

…should be organized to fit the cultural expectations of the employee, such as smoke breaks, and meal times that fit the French schedule. Managers should have more contact with the employees, hold regular manager employee meetings to obtain feedback and solve problems and be more flexible. Finally, nobody should expect the standards from Euro Disney to match those of American or Tokyo Disneys. Comparing these is not a realistic measure as opposed to internal controls.