Eurodisney Case Study Notes

- The issue identified is one of culture. Whether this concept is exportable across international boundaries. The Issue of Culture - Disney attempted to imbue the park with European flavour, and the names of certain attractions were changed in order to be less American. Evidently, a balanced integration of American and European ingredients wasn't achieved, and this in turned caused an identify crisis. - The cultural issue was also present in simple things such as eating …

…employment regulations as had been the case in the US and Japan. In Paris, the French Cast Members found it annoying to accept the rigid scheduling. - Disney did not manage supply demand properly. SOLUTIONS - EuroDisney to set up multinational responsive, which would allow it to meet the different demands and tastes of different European countries. - To let EuroDisney develop its own managerial culture instead of having an emphasis of American management philosophy.