Every organization is composed of its own unique set of organizational objectives, structures, corporate cultures, business infrastructure, markets, operational strategies and processes.

Every organization is composed of its own unique set of organizational objectives, structures, corporate cultures, business infrastructure, markets, operational strategies and processes. While each of these factors is an equally viable part of an organization's overall corporate structure, the context of the organization's operations largely determine the nature of its corporate culture. But by far the single most influential component if any organization is its culture. An organization's culture is what anchors its ideals and …

…operational methodologies and rigid departmental boundaries are likely to stifle creativity. Effective decision makers will adjust their management strategies to reflect the various conditions of an organization's corporate structure. Clearly then, organizational success today cannot be based on a clearly defined path of successive steps towards fixed goals. As business the business world has grown increasing dynamic and complex creativity and innovative thinking have replaced methodology as the most efficient way of gaining competitive advantage.