Examining the meaning of culture, its impact on management and analysis the dangers of Self Reference Criteria (SRC)

Business has so rapidly developed globally, management is no longer restricted to the domestic territory, but has gone beyond national borders and constantly confronts cultural diversity. Culture has gradually come to play an increasingly prominent role in the international business over the last couple of decades. Being aware of the differences that exist between cultures and knowing how to respond to when we encounter puzzling cross-cultural situations are important skills. People around the world share …

…behaviours. It is though very important for international managers to be prepared to communicate with people who do not only speak a different language but who also share different values and attitudes. In doing this the value of effective multicultural working can be captured at many levels in the organization, doing this will tend to reach high performance levels more rapidly and consistently. This in turn can help organizations build global capability and competitive advantage