Expanding into New Market

1. Introduction Successful Business frequently seek growth and market share development by selling existing products in new markets, this was the objective of a leading clothing company located in Damascus. It aimed to expand to Aleppo market as it's a vital trade center in Syria. Acquiring accurate and specific information about the new market, the potential customers and existing competitors is a critical step to enter that market. The market impacts and directs all aspects of …

…the SWOT techniques. And after launching of the company in the new market all the information's must be full monitoring and controlled by the marketing department in order to make the objectives up to real and make it happened. 11. References www.researchandmarkets.com/reportinfo www.pilot.co.uk/shopper_files/shop_markets_aleppo www.knowthis.com www.syriagate.com/cities/aleppo www.bizminer.com www.engineering-market.info www.assia.com www.kouefati.com sebcsyria.org