Exploring Corporate Strategy in Marks and Spencer

INTRODUCTION Marks and Spencer (hereinafter called M&S) is one of UK's leading retailers of clothes, food, home products and financial services (Kippenberger 1997). M&S has a record of success and profitability since its establishment with well known reputation for its innovative, quality products and reasonable price which offers customers value for their money. M&S sales and services been declined in mid to late 1990s. The purpose of …

…amp;lt;Tab/>In April 1999 they launched a large promotional campaign and new clothing and food ranges. *<Tab/>In September 1999 they decided to source overseas to reduce costs. *<Tab/>M&S decided to diversify into home and Internet shopping in response to customer trends. *<Tab/> M&S established a new department responsible for identifying new business opportunity.