Exploring ocean transportation focused on freight forwarder

Table of Contents 1. Introduction 1 2. Transport Process2 3. Market situation 3 3.1 Current situation3 3.2 Route4 3.3 Market share/Players/Top 5 Companies4 4. What does customer want from carriers?5 5. Strategy using in leading company 6 6. Business risk in Ocean Freight Industry 8 6.1 Demand Function 8 6.2 Contract 10 6.3 Price 11 7. Intermodal: Direction for the future13 8. Conclusions14 1. INTRODUCTION The Global Trade exists at the age of Christopher Columbus, a man who opened the 'New World' up for exploration by European Traders. During the 1400s and 1500s were times of …

…the demand for transportation service also heads up. Moreover, the production base is changing from the US and Europe to Asia especially to China due to the cheap production cost. Last year, China joined the WTO, this nation becomes the biggest production base, as a result, the unbalancing of transportation demands between Asia outbound and inbound route. All in all, transportation is the big issue that the global business has to take the eye on.