Extra Points are Good: Super Bowl Sponsoring

Movies, billboards, and television, it seems everywhere we look people are trying to sell us something. Advertising drives whole markets. Without it, there would be a gaping void in the American way. The Super Bowl is one of the most American events in our culture today. It is a day many wait for year-round. It involves culture, emotion, sport, and most importantly money. This money is what drives the Super Bowl, and this is why …

…are mirrors of our society. The commercials that have the greatest impression on us, are the ones that are the most closely related. With a good commercial comes exposure, recognition, and money. Super Bowl commercials have become a contest, almost taking the spotlight of the game itself. In order to do this the advertisers must master the tactics which include culture, color, and language. With this, they have the ability to make the next "WASSSSSSSSUP!?"