Flextronics International Ltd

Summary In contrast to other phones which were manufactured by Flextronics on a contract basis using designs created by its customers, the OEM's (Original Equipment Manufacturers), Phone 4 was designed and manufactured entirely by Flextronics. This new initiative by this EMS (Electronics Manufacturing Services) is not only a product design initiative, but an entirely new business approach that have Intellectual Property (IP), product design and supplier development implications, among others. Who is Flextronics? Flextronics is a …

…the business. For this particular reason Flextronics must check out its break even point before signing any Total exclusivity contract with Qualcomm. Sometimes, when companies improve their overall processes, they do it either by introducing innovation, by applying successful models or by changing their business core competencies. This is a dangerous move for Flextronics, and it has to be well measured, in terms not only of investment recovery, but also in terms of long-term survival.