For a product of your choice discuss why it is important for marketers to 'balance' the marketing mix.

The marketing mix is "the set of controllable tactical marketing told - product, price, place and promotion - that the firm blends to produce the response it wants from the target market." - Kotler. This means that the marketing mix is made up of the 4P's mentioned above, these are used together to develop a positive response from its target market. In recent years 7P's have been used, in order for the company to become …

…to be balanced. There is no point in investing in a lot of promotion but the product is not available in most places for example. It is important for a marketer to identify what the customer's needs are and through the marketing mix these needs can be satisfied profitably. Bibliography: *<Tab/>www.google.com *<Tab/>www.learnmarketing.net *<Tab/>www.barbie.everythinggirl.com