For an organisation to succeed, there needs to be not too great a gap between the managerially espoused and the 'actually prevailing' sets of meanings, values and norms.

The term 'organisation' from a business perspective refers to a group of individuals who come together to achieve a set of common goals, often in the form of a firm or other business entity (Daft, 2000: 6). Organisations can be any size, from a joint venture or partnership between two people, to a sprawling conglomerate mass such as a multinational. Whatever the size of the organisation however, it is imperative that for it to function successfully there …

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