Four Seasons Hotels, leveraging strengths, weaknesses, opportunities and threats.

1.0 Recommendations: 1.<Tab/>Continue the Emphasis on Delivering High and Personal Customer Service 2.<Tab/>Leverage the website for marketing purposes, focus on increasing revenues and not necessarily reducing costs. 3.<Tab/>Establish and manage a customer awareness database to be leveraged by all Four Seasons properties. 4.<Tab/>Solicit select feedback from customers regarding use of technology, e.g. concerning automated checkout (…

…positive guest relationships. Exhibit 1: Financial data for the Four Seasons Hotels - EOY 1997 to EOY 1999: Exhibit # 2: Number of customers using multiple Four Season Hotels each year * Assumed average coverage rate through the year is based on information in case, "The Roccoco New York Hotel" by Anna S. Mattila. Using the rate accomplished by the Roccoco New York boutique hotel. ** As no information of number of customers per room is provided, one per room is assumed.