GLOBAL MARKET STRATEGIES

This literature provides information on global marketing strategies, which are practised in the global market environment. It discusses the concept of identifying target markets and reviews the major markets in the world and also provides population and income statistics. It also provides a brief review on the emergence of triad markets, which are United States, Canada, Japan and Western Europe. It also outlines market entry strategies such as via exporting, contractual agreements, joint venture and …

…concerns. The proposals to enhance US business competitiveness are programs addressing the internal organization of US industries, programs to create the financial conditions for capital investment, programs to advance and commercialise technology, programs to enhance worker skills, programs to emphasize product quality, programs to target product and service markets as a focus for strategic economic development of geographic areas, customer satisfaction, a healthy corporate culture, educational system competitors, and steps to take foreign competition seriously.