Gap Inc.: Analysis of the Retail/Specialty Retail Industry

Gap Inc.: Analysis of the Retail/Specialty Retail Industry February 11, 2004 Strategic Management (BUS 471) Executive Summary Gap Inc. has been doing business, starting in San Francisco, since 1969. As the company grew and expanded, so did the company culture and charity contributions. Breaking through the barriers, and making an name for themselves, they grew to be one of the most world known and respected brands in the apparel industry. With an ever-growing market, staying in touch with …

…retail industry. These stores are called lifestyle stores that are "designed to lure younger shoppers who often have eluded traditional department-store chains." It contains a "racetrack" design that has sections designed for the different needs of consumer groups. New stores such as Famous-Barr go one step farther than other stores in providing a service of colorful graphics and displays to help customers in assembling outfits. With these companies on the horizon, competition could become fiercer.