General Environment FActors Affecting the Softdrink Industry

General Environmental Analysis of the Softdrink Industry Technological Environment. Revolutionary developments in machineries brought by technological advancements and discoveries have provided companies with enhancements in its operations, which when adopted and utilized effectively, may bring progress. Here, companies are able to produce more outputs than they have before, increasing its productivity and keeping up with the increasing demand of the market. Discoveries in additives would also provide industry players an answer to cope up with …

…Legal Environment. In penetrating into emerging and developing markets, legal and political conditions set the parameters. In strategic business alliances with local bottlers, for example, companies must adhere to particular governmental rules and regulations with which such alliance will be defined. Different patent and anti-trust laws in every country also defines how these companies are to operate locally. Furthermore, political conditions such as civil unrest, governmental changes and restrictions bring unfavorable results into the company.