"Gerber Products Company Investing in the New Poland"

I. INTRODUCTION Gerber, a U.S company producing jarred baby food, was considering in 1991 whether they should acquire Alima SA, one of Poland's largest and most successful food processing plants. With this deal, Gerber expected to build a low-cost base for its European operation as a platform for growing markets of Central and Eastern Europe. Because the deal could help to have the aging plant modernized and boost its sagging export trade while bringing hard …

…pose a positive image on Poland public that Gerber is a friendly investor who brings benefits to Poland, thus build a long-term relationship with the country. Reference: 1. Ventura SJ, Martin JA, Taffel SM, et al. Advance report of final nationality statistics, 1992. Monthly vital statistics report; vol. 43 no 5. Hyattsville, Maryland: National Center for Health Statistics. 1994. 2. http://www.strategia.opolszczyzna.pl/index_en.asp 3. http://www.boss.com.pl, Poland by sector, Food industry 4. CIA World Factbook 1992