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Global Branding stratergy group report for Lego.
Date Submitted: 09/10/2006 00:15:39
Category: / Business & Economy
Length: 55 pages (15197 words)
Views: 128314
Contents 1.<Tab/>Executive Summary.............................................................<Tab/>2<Tab/> 1.1.<Tab/>Company Introduction<Tab/>................................................<Tab/>6 1.2.<Tab/>Industry Surveys.......................................................<Tab/>6 2.<Tab/>Understanding Global Strategy Readings................................. 7<Tab/> 2.1.<Tab/>Industry Globalization Drivers.......................................<Tab/>7 2.2.&…
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…gt;Japan 10)<Tab/>Customer Service:<Tab/><Tab/><Tab/><Tab/>Japan 7.<Tab/>Competitive Strategy Competitors:<Tab/>Hasbro, Mattel and Bandai Strategy:<Tab/>To leverage on LEGO brand as a branded house and use the interactive version for the new digital age. Exhibit 3. Brand Leadership
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