Global Business Plan for MGT 448 Euro Communications

Table of Contents I.<Tab/>Introduction A. Executive Summary II. Company Overview A. Mission Statement of Euro Communications B. Define who we are C. Purpose of our product III.<Tab/>SWOT Analysis A. Strengths B. Opportunities C. Weaknesses D. Threats IV. Market Selection Criteria A. Why will consumers in Germany desire this product? B. Germany's Economic Factors C. Social/Cultural Issues D. Financial Considerations V. Regional and …

…Germany's history, economic alliances and foreign policy (http://www.auswaertiges-amt.com). The Centers for International Trade Development Web site provides a great deal of information on market entry strategies (www.citd.com). The Sprint PCS Web site provides information on its products and any online web specials (www.sprintpcs.com). The World Fact Book Web site provides recent facts on any country's geography, people, economy, government, communications, etc. (http://www.cia.gov/cia/publications/factbook).