Global Market Analysis: Krispy Kreme in Hong Kong

Company History Krispy Kreme was established in 1937 by Vernon Rudolph who left the family business, taking with him a 1936 Pontiac, $200 in cash, a doughnut making machine and the secret yeast raised doughnut recipe. Rudolph opened the first Krispy Kreme doughnut shop in Winston- Salem, North Carolina. Rudolph took on two new partners and rented a building for $25 across from Salem College. With no money to buy ingredients, Rudolph promised a local grocer to lend him …

…Happy glazed are here again!", Alumni News, Vanderbilt Lawyer, Vol. 2, No. 32, Fall 2002) http://www.krispykreme.com/us.html company strategy http://www.newswire.ca/cgi-bin/view. http://www.customs.gov/nafta/nafta_new.htm http://abcnews.go.com/sections/business/DailyNews/krispy_kreme_abroad_000102.html http://www.franchise-international.net/news/index.php?story=56 Sanyal, Rajib N. (2001) International Management - A Strategic Perspective - Custom Edition http://www.cia.gov/cia/publications/factbook/geos/hk.html