Globalization, Innovation and Diversity within the Coca-Coca Cola Beverage Company

Globalization, Innovation and Diversity within the Coca-Coca Cola Beverage Company External and Internal factors have broadly different affects on the four functions of management, (planning, organizing, leading, and controlling) in an organization. A company must first recognize the difference between the two, external and internal factors. External factors are all relevant forces outside a firm's boundaries, such as competitors, customers, government entities, and the economy. Internal factors are located within the company, such as employees, …

…of the world, and recognizing the different needs of each region is needed for all organizations to continue growth. Diversity is an internal factor in which every company must address. Organizations come in contact with diversity on every aspect of a company such as, employee relations, vendors, clients, and customers. Innovation is an internal factor of a company, but relies heavily on external factors to recognize current trends and needs of existing and new customers