Group Norms.

Matthew J. Hornsey; Louise Majkut; Deborah J. Terry and Blake M. McKimmie of the University of Queensland, performed two conformity experiments on university students. These experiments were done too measure the influence of group norms on student's attitudes. Experiment one involved 205 university students who rated themselves as being pro-gay law reform. The students were given numerous questions that asked them to rate the moral basis for their attitude, and what they believed society's attitude was. …

…it be publicly or privately, moral basis seems to play a large part in whether one conforms to group norms. Erin Nixon 200037867 References: Hornsey, Matthew J., Majkut, Louise, Terry, Deborah J., & McKimmie, Blake M., (2003, September). On being loud and proud: Non-conformity and counter-conformity to group norms. British Journal of Social Psychology, Vol. 42, 319-333. Myers, D.G., & Spencer, S. J. (2004). Social Psychology Second Canadian Edition. <Tab/>Toronto: McGraw-Hill.