Harvard Business School Case Study #9-601-142 Moore Medical Corporation

What problems and challenges are faced by Moore at the time of the case? Moore Medical Corporation is strategically focusing on practitioner business by offering a relatively broad product range (thereby providing ?one-stop shopping?. Moore Medical is a medium-sized distributor of medical supplies to practitioners such as podiatrists and emergency medical technicians. Up to the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product …

…market and will grow. IT now a days is no longer a support for an organization in form of its IT department. IN present scenario IT is a strategic investment for company?s future. Taking lead from this and the initial stated objective of ?Grow or Go? or Moore, our recommendation is as follows: ?Arrange funds through loans or equity and implement BOTH CRM and DPS to gain excellence and consolidation in efforts towards growth.?