Holden purchase. A description of my buying decission process when purchasing a holden astra

The Holden Astra With a bumper sticker saying, "I'd rather push my Ford than drive a Holden", the 1988 Holden Astra came bearing down Albany highway, making a solid 110 km/h. Suddenly, and for no good reason the breaks were slammed and the hand break was pulled, wrapping the car nicely around a pole. The driver, none other than Obi, was drunk, and the owner of the car, which was me, was on holiday in Pakistan. …

…satisfied with my car, and the way it preformed. Yet a better follow-up should usually be applied, even though it was a used car. As a conclusion we can see that I had a lot of involvement in the decision making when I bought this car. The involvement from marketers varied for the five different steps, where some did a good job of influencing in some steps, while I had little influence in other steps.