How Much Information Will an Individual Store in His or Her Iconic Memory

Running head: DURATION OF ICON How Much Information Will an Individual Store in His or Her Iconic Memory? Evelyn Delgado Queens College/ CUNY How much information will an individual store in his or her iconic memory? In a given time, individuals are able to perceive more information than they can verbally encode. This is the process by which a visual stimulus is transformed to neurons to enable the brain to store information in the immediate …

…Df Ms F P Condition 12. 2658.89 31.46 0.000 Subject 16 1664.44 Condition X Subject 32 84.50 Residual 78 459 Total 128 Table 3 Bibliography References Erdman, B., & Dodge, R. (Psychological studies on reading.) Sited in R. Woodworth & H. Schlossberg Experimental Psychology. New York: Holt, 1958. James, J., Schneider, W., and Rogers, K. MEL LAB: Experiments in Perception, Cognition, Social Psychology & Human Factors. Pittsburgh: Psychology Software Tools Inc., 1994. Neisser, U. (1967). Cognitive Psychology. New York: Appleton-Century-Crofts. Sperling, G. (1960). The information available in brief visual presentations. Psychological Monographs, 74 (Whole number 11).