How marketing research determines the mamanement decision problem.

The management decision is always connected with the problem or opportunity the company comes across at some point its business activity. It may be the decision about the introduction of the new product or adoption of the most effecting pricing or campaign. To help the client undertake the decision which action to follow, the market researcher starts with the research process, which first step is the problem definition. The researcher must understand what the needs …

…are being interpreted the way that they will "imply about the solution to the management problems and recommending a course of action to the management" (Stevens 16). The final step is the construction and preparation of report and the oral presentation. The report should be easily to understand for the management and should include the description of the research questions, the research design, and method of data collection, control and analysis and of course the results.