How to Determine Targets for Marketing and Public Relations.

One of several definitions of public relations: public relations is a marketing tool which facilitates communication between a nonprofit organization and its targeted publics to the end that the various publics will learn about the organization and its programs and objectives, and be encouraged to be supportive and active or participating in various well defined ways. The targeting of markets or publics for nonprofit organizations will flow from the marketing program and objectives and strategies …

…The general public. The broadest possible target for public relations activities of course is the general, total public, but: priority setting and targeting is appropriate even here because of the need to define geography with a sense of priority. Priorities Priorities will vary from organization to organization and from time to time, based on organizational objectives and programs. Each nonprofit organization must determine priority targeting for itself based on its situation, leadership, objectives and resources.