Hurricane Island

Mr. Chin should advise to increase marketing efforts for the professional development programs. BECAUSE: 1. Major problem with this marketing plan is the idea that chasing corporate America is a violation of the mission statement. This is not true. The mission statement, which reads: The Mission of Hurricane Island Outward bound is providing safe, challenging, educational experiences in a wilderness setting, carefully structured to improve self-esteem, self- reliance, concern for others and care for the environment." …

…and that in-turn that providing that NEEDED service to them would also allow for the school to further develop programs for the underprivileged, then the lack of motivation on the part of the school employees foreseen by Chin will be eradicated. And if the staff truly begins to understand this then the "word-of mouth" component that Chin saw as an asset of the "expand Alumni in Marketing Approach" would become one of the PDP approach.