INFLUENCE OF ARAB CULTURE ON ADVERTISING

1. INTRODUCTION 1.1 DEFINITION Advertising is any paid form of non personal presentation of idea, goods, or services by an identified sponsor. 1.2 BENEFITS OF ADVERTISING 1.2.1 ECONOMIC BENEFIT OF ADVERTISING Advertising can be a useful tool for sustaining honest and ethically responsible competition that contributes to economic growth. 1.2.2 BENEFITS OF POLITICAL ADVERTISING Advertising contribute to democracy by informing people about the ideas and policy proposals of parties and candidates, including new candidates whose are not previously known to …

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