INTERNATIONALISATION PROCESS in the specific case of IKEA

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…oduction from a location, which had a lower cost in order to be consistent with its idea of the low cost. From the approach of the paradigm, it would be the Location Advantage. Having defined its ownership advantage, and its source of production located in a low cost economy, IKEA look for expands those advantages. Thus, IKEA started its internalisation process trough its different outlets in Sweden, Scandinavia and later on in German and Switzerland.