Implementing innovation

Introduction Nowadays with the technology, especially <Tab/>IT technology, development, the business environment is becoming more quickly changing, and the competition is becoming severer, business organization therefore must introduce appropriate innovation strategy. BMW, as a leading automobile producer, continuously concentrates on the innovation to meet customers' need. This essay discusses the innovation implementation in BMW through the analysis of its organization structure, creative climate and the management process of knowledge creation. …

…No. 217 February 1996 4.<Tab/>BMW 1999 annual report, Introduction of FIZ www.bmw.com 5.<Tab/>BMW group introduction www.biz.ac.uk 6.<Tab/>BMW Prepares for the Future with a Process-Oriented Organizational Structure - Redistribution of Responsibilities Within the Board of Management BMW of North America Inc. Jan 16, 1998 7.<Tab/>BMW introduces pioneering personnel policy European Industrial Relations Review; London; Aug 1996; Anonymous;