Integrated Marketing Communications (IMC) and Marketing Comparison

Introduction Integrated Marketing Communications (IMC) is defined as: "A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation." (about.com, 2006) When a company selects and implements an IMC campaign, that company can focus all of its advertising and promotional efforts towards delivering the same united message and reaching …

…for some of America's most recognized brands and companies. References: The Foundation Center. "What is cause-related marketing?". 2006. http://fdncenter.org/learn/faqs/html/cause_marketing.html Dana Gray, MS, APR. University of Phoenix, Tulsa Campus.March 7, 2006. DQ response. Carter McNamara, MBA, PhD, Copyright 1999, Authenticity Consulting, LLC. Strategic Planning (in nonprofit or for-profit organizations) http://www.managementhelp.org/plan_dec/str_plan/str_plan.htm Susan Solomon | July 28, 2004. Brand Journalism: A Field Day for Web Marketers