International Marketing for Elais

1. INTRODUCTION ELAIS is today the largest company in the oil the fat producing sector and a model of its kind for the Greek food industry. During its more than 75 years of operation, it has made a substantial contribution to the country's economic development, primarily by making full use and standardizing the domestic olive oil production. ELAIS has a large number of employees and invests heavily for the continuous quality improvement of its products. It also …

…and in Greek stores. Promotion: Elais promotional activities are very limited. Elais makes insertions on guide books of the chamber of commerce of Athens and Piraeus (these guide books are found in all Greek Embassies) and participate often in big international commercial expositions. Elais does not help its cooperative wholesalers in the beginning, but only if the order is repeating. For that purpose, they have created little booklets with recipes and of the company's products.