International marketing

Summary: 5 pages. 4 sources. APA format. In today's business world, often companies simply cannot stay domestic and expect to maintain and increase their markets. A company must initially decide if it is beneficial to go international, then define its international marketing policies and objectives to create an effective promotional campaign. International Marketing Introduction Over the past 40 years the number of multinational corporations in the world's fourteen richest countries has gone from 7,000 to 24,000 (Alden, p. 6-7). While …

…the many challenges in the international business market, companies selling in global industries can successfully internationalize their operations if they follow a structured marketing approach. Bibliography Alden, J. (1998). What in the world drives UPS? International Business, 6-7. Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94. Kotler, P. (2000). Marketing Management, The Millennium Edition. Upper Saddle River, NJ: Prentice Hall. Porter, M. (1980). Competitive Strategy. New York: Free Press.