Irrational Pollution & Ethics: A Case Study of the Ford Excursion

Overview: During the 1990s the sale of sports-utility vehicles (SUVs) increased six times. Ford produced an 8,500 pound, 6.5 foot wide, 7-foot high, 19-foot long gargantuan SUV dubbed the Excursion to meet the insatiable consumer demand. The motor company anticipates 50,000 to 60,000 sales a year, and at a retail cost between $40,000-$50,000 and a profit margin of around $20,000 the company stands to reap enormous profits. However the 44-gallon, nine-passenger vehicle achieves a pitiful 10-15 miles per gallon. Ford …

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