It's Cool Cause They Say So

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…using the same images in the video is clear. This method is effective on the public, for the public is even more enticed to buy now that they can see more than just hear. Studies show how profits have increased because product placement in rap music. Rap does more than just entertain. It effectively advertises. Rappers definitely have an uncanny ability to shape public thought and dictate what becomes popular through aural and visual expression.