Jeep Marketing Project

Marketing Project Jeep Wrangler Executive summary and the history of jeep: The jeep has first appeared as a World War II military vehicle. The 4-wheel-drive jeep helped popularize a new era for sport utility vehicles. It is well known with fun and adventure and is one of the most widely recognized brands in the world. Although there is no definite knowledge of how the "Jeep" got its name, however, some theory claims that Jeep name …

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