KIMURA KK Can this customer be saved? (IMD -5-0598) Case Analysis

KIMURA K.K. 1. What seems to be Pramtex's strategy? Pramtex's strategy: Pramtex is pursuing the goal of being the technology leader in the sector. It has chosen product differentiation over cost leadership. In pursuing this goal, it seems to have fallen behind in the maintaining adequate service standards. Its strategy involves close cooperation with the lead user customers to get a presence in the developing standards of the industry. Overall, it seems to be focusing …

…the short-term in terms of improved customer-support in the shot-term, which is the primary concern of the Kimura. Mid-to-long-term: Yes They will have to be convinced of the company's commitment to the Japanese market. This assurance should be backed by concrete actions such as getting physical presence in the country in the form of service centers and warehouses for spares inventory. Also, the company must customize its product to suit the needs of the customer.