Kentucky Fried Chicken and the Global Fast-Food Industry

Kentucky Fried Chicken (later KFC) in the year 2000 was a company whose primary goal was to increase its expansion in all possible regions of the world as much as possible. This company has obtained such a big position in the fast-food industry that any further step in domestic or foreign market is connected to many different problems that are usually visible by smaller companies (cultural differences, stability of state economy, political situation, etc.) From the …

…hundreds of franchising restaurants in the Latin America region what can happen is that the customers will not satisfy company's needs and the financial revenues will be not sufficient. References: Krug, J., (2001). Case 10: Kentucky Fried Chicken and the Global Fast-Food Industry. In Thompson, A.A., Strickland III, A.J., Strategic Management. The McGraw-Hill Companies, Inc. New York. National Restaurant Association (May 11, 2006). Restaurant Industry Facts. Retrieved May 11, 2006 from http://www.restaurant.org/research/ind_glance.cfm