Krispy Kreme # 1

Introduction to Business and Technology SUMA04 - sect M Krispy Kreme Case Part 1 August 1, 2004 COMPANY OVERVIEW AND INDUSTRY OUTLOOK The principal business of Krispy Kreme Doughnuts, which began in 1937, owned and franchising Krispy Kreme doughnut stores make and sell over 20 varieties of premium quality doughnuts, including the Hot Original Glazed. Each of the traditional stores is a doughnut factory with the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. Consequently, each factory store (…

…company is helping Krispy Kreme link its stores and data centers in Charlotte, Fayetteville, Raleigh, Greensboro and Winston-Salem. Bibliography 1.<Tab/>http://webbolt.ecnext.com/coms2/description_28967_KKD100504_COR (accessed July 27, 2004) 2.<Tab/>http://sanantonio.bizjournals.com/sanantonio/stories/2004/07/12/editorial2.html?page=2 (accessed July 29, 2004) 3.<Tab/>Boone, Louis E and Kurtz, David L. "Contemporary Business 11e." Krispy Kreme Case Study. Versailles, Kentucky Thompson South-Western Publishers Inc., 2005.